TsUM is the largest fashion department store in Eastern Europe. It carries more than 1000 brands of apparel, a perfumery and jewelry, as well as “TsUM Globus Gourmet”, a fusion restaurant, a cigar room, a café, and champagne bar “Veuve Clicquot”.
TsUM seasonal collections have been supported by advertising campaigns featuring fashion stars Cindy Crawford, Milla Jovovich, Naomi Campbell, Daria Werbowy, Malgosia Bela, and Mathias Lauridsen.
Notable couturiers Roland Mouret, Ralph Rucci, Carolina Herrera, Dennis Basso, Michael Kors and Victoria Beckham have participated in TsUM events, introducing their newest collections to TsUM clients in person.
TsUM offers clients additional services, including VIP shopping and professional stylists’ advice, cosmetic procedures and lectures on modern art.
The TsUM branch in Barvikha Luxury Village opened in April 2008. The TsUM Outlet opened in June 2009 in Mega Teply Stan, and is a discount store carrying the preceding season's collections of TsUM brands.
Charitable and cultural activity
TsUM has participated in a number of charitable projects: in September 2009 TsUM organized an action to support orphans, in March 2010 a photo-project to support the struggle against cancer was presented.
Exhibitions and art projects are supported by TsUM Art Foundation (specializing in modern art). As a part of the II Moscow Biennale of Contemporary Art in 2007 TsUM presented the “American video-art” project. It was followed by Yoko Ono’s solo exhibition “The Odyssey of Cockroach”, the exhibition of Chinese art “China, forward!”, and Oleg Kulik’s “MOSCOW. TsUM” installation project in 2009.