SHOOTING S/S 2016 LOOKBOOK

07 November, 2016 / Hulk Themes / COMMENTS (0)

Every lookbook we make has its own story, from the moment we arrive at the set until the moment we choose the final photos that go into the book. This is the story about the time we took the Climber's Jerseys / the Essential Jacket into Mount Etna’s backyard.

Nothing excites us more than looking forward to the trips and shootings for a new lookbook. Or maybe there is something: the chills that run through our bodies when we’re actually there, anchored in the moment, looking at a stunning panoramic view, capturing the right angle to memorize it, during the most perfect sunset ever.

We finished packing two days before the trip. All the equipment, cameras, and bikes were ready for action. The destination could not be anywhere else than the place that shares the same name with our star product: we took the Climber's Jersey Etna to Mount Etna, Sicily.

The Lunar, Volcanic Landscape

No trees or vegetation. Black and reddish granular soil. The smell of sulfur. All signs of lava making its way into this habitat leaving big traces behind.

The Surprise

Then the surprise came. We woke up to a beautiful Mount Etna covered in snow. The weather shifted soon and the road and hills turned into dramatic scenery. It was the perfect time for the Essential Jacket, the star of this collection.